Executive Master of Business Administration (Business + Communication in the AI Age)

课程简介

Executive Master of Business Administration (Business + Communication in the AI Age) 课程名称：Executive Master of Business Administration (Business + Communication in the AI Age) 学院/学系：School of Business 学位：MBA 学制：Full-time: 2 years 学费：HK$888,000/programme 入学年份：2027 September 资助性质：Self-financed 授课语言：Putonghua 申请开始日期：1 Sept 2026 申请截止日期：7 Jun 2027 (non-local) 23 Jul 2027 (local) 联系方式：(852) 3411 5221 embabcai@hkbu.edu.hk https://emba.hkbu.edu.hk/ 课程主任：Prof. Monique WAN

关键信息

入学要求

持有认可学士学位或同等学历。具体语言及成绩要求请查阅官网。

课程结构

The study curriculum may change from time to time. Applicants may make reference to the programme website or the University Student Handbook for details of the list of courses. Aims / 课程目标 The programme aims to empower our students to: Possess advanced expertise in navigating cross-border business operations with a strong emphasis on understanding Mainland China’s regulatory framework, Hong Kong’s strategic role, and the challenges of international markets; Excel as transformative leaders and strategic communicators, equipped to leverage AI-powered communication tools, including social media and digital platform strategies, data-driven strategic and persuasive communication, to drive organizational success and navigate the AI age; Integrate emerging technologies and communication strategies into business leadership, enabling them to craft innovative domestic and global strategies that address the demands of a rapidly evolving business landscape. Curriculum / 课程设置 The study curriculum may change from time to time. Applicants may make reference to the programme website or the University Student Handbook for details of the list of courses. Selection Process / 遴选程序 Short-listed applicants will be invited to attend an interview. The Admissions Panel will assess appropriate qualified applicants’ motivation, maturity, communication skills, language proficiency, and suitability of the applicants for the programme at the time of the interview. Application result will be reflected in the application status in the online application system. Contact / 联系方式